Professional Profile

I am an accomplished, award-winning marketing and advertising professional known as a solutions-oriented business leader with a strong record of driving sales and profit growth.

I am recognized for my creative abilities, production savviness, and detailed oversight of multimillion-dollar marketing budgets and campaigns. I am an expert in engaging cross-functional teams, building strong agency, vendor relationships, and advertising productions that have garnered industry recognition, repositioned consumer brands, and delivered compelling brand stories.

I am passionate about creating advertising that leverages the power of broadcast, social media, the digital experience, and consumer insights.

• Creative Direction
• Broadcast/Print Production, Digital & Social Media Content
• Budget Management
• Agency/Vendor Management
• Brand Strategy
• Brand Repositioning
• Qualitative/Quantitative Research
• Hispanic Marketing, Consumer Insights
• Integrated Marketing